You’ve probably heard how Dominos Pizza did something revolutionary in actually listening to customers who said their pizza tasted like cardboard. Dominos admitted their challenges, made a whole bunch of changes, and now are actually doing really well (see, customer research actually works!). They have a pretty spiffy app that lets you quickly order pizza. […]
I registered for the Canadian Tire loyalty program and they have a really weird way of inputting your date of birth (also, why do they need to know my date of birth? But that’s another post…). It was so weird, I had to make a video. If you don’t want to watch the video, here’s […]
It’s time for me to upgrade my phone. I’d settled on the iPhone 6, 64GB, in Silver. With my provider (Fido), you have to reserve your phone and they’ll let you know when it’s available. I filled out my info and then got this list of choices: If you can tell me why the options […]
I wanted to stop getting Amazon’s “General Offers” emails. I clicked the “Unsubscribe” link in the email and was taken to a page that showed me this: First of all, if you read the second paragraph it talks about clicking a “Confirm” button. There was no “Confirm” button on the page (there was an “Unsubscribe […]
So I was registering to do my March Madness bracket on ESPN (not that I know anything about college basketball – I just randomly picked teams), and it asked me for a password. Now, the good side of this is that it did inline validation to make sure I was entering valid data. The bad […]
Lots of people tab through forms. It’s faster than using the mouse to move between fields and form filler-outterers often get in a groove, especially for common forms like an address. So when you change that order, it’s annoying. We recently moved, so I had to update my address in a lot of places. One […]
Putting the label for a field inside the field itself seems like a good idea – it doesn’t take up any extra space on the page and there’s no question about which field a label is associated with. BUT. If you’re going to do this, you need to make sure that the label is still […]
I was trying to connect with a new colleague on LinkedIn. They know who I am, I know who they are, so I didn’t feel the need to include a “personal note”. Handily, LinkedIn makes including a personal note optional – see the little grey “(optional)” beside the field label? This is the right way […]
Do you have a sneaking suspicion that your form is too long? Asking too much of the person trying to fill it out? You need to know how the information you’re asking for will be used.
Users rarely abandon forms because of: Label placement. Field length. What symbol you choose to denote required fields. Where your button is (unless they can’t find it).