Losing My Loyalty Because of a Terrible Date of Birth Experience

I registered for the Canadian Tire loyalty program and they have a really weird way of inputting your date of birth (also, why do they need to know my date of birth? But that’s another post…). It was so weird, I had to make a video.

If you don’t want to watch the video, here’s the step by step. This is in the Canadian Tire iPhone app.

There is no indication of what the format of the date of birth should be. For all I care, I could write, “I was born on the 26th day of the 10th month in the year of Lord Helmet 1984.”

So I clicked the little calendar icon. It pops up this:


First of all, this is a weird calendar. Why is CT taking up space with the week numbers? And why does the week start on Monday? Every North American calendar I’ve ever seen starts the week on Sunday.

Also, if they have the month at the top, why are they confusing me by putting in the last few days of October?

And all of the days are greyed out. But we’ll come back to that.

So if I want to get to October of 1984, I need to click the back button a <strong>lot</strong> of times. That seemed ridiculous, so I tapped on the month and got this:


Ok, so now they’ve broken down this year into the 12 months. So I guess now I could click the back button 30 times to get to 1984. I’m a lazy guy, so I tapped “2014” to see what would happen. I got this:


It took me a minute to figure out what happened here. They’re now showing the 20 years between 2001 and 2020. Which is weird because it’s not possible to have a birthday in the future, and, again, I’ve never seen a calendar work this way.

Note that, again, everything is greyed out.

Turns out that you have to be at least 18 to register for this app (that would have been nice to know sooner – doesn’t bother me, but could bother some people). I don’t know why, but they must have a reason.

So eventually I got to the screen where I could choose the right year:


And from there went back up the year -> month -> day calendars to select the right day. And then it gets put in in a weird format that I never would have guessed (though it turns out that format is not required – they must have a lot of fun parsing DOB data on the other end!).


I don’t know why they felt the need to build this weird, probably custom calendar. They could have just used the built-in iPhone compound slider:


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