I’m a big Toronto Blue Jays fan, and as they have finally made it to the postseason and I have a 9-month old, I’m trying to find an infant jersey.
I checked jaysshop.ca, the official Blue Jays online store. They do have infant jerseys. At $44.99, they’re a little rich for my blood, but if it wasn’t too much to ship them, I could probably be convinced.
So I added one to my cart. No option to estimate shipping there.
I hit “Checkout” and got this form:
This is all kinds of bad and makes me all kinds of angry.
First of all, you should NEVER require an account to checkout. You’re welcome to suggest I create one as part of a guest checkout, but I can guarantee you that I will not be buying things from jaysshop.ca enough to warrant having an account.
Secondly, you want me to create an account before I even know how much my order is going to cost? When shipping costs are one of the biggest reasons online shoppers abandon carts, I wonder if this is just adding to that.
Though perhaps this is their way of trying to make me feel more invested, since shipping turned out to be more than $12 once I had registered… I still won’t be buying.
As an aside, I also was unclear what some of the information they’re asking for on this form is. I’m currently away from home, so I wanted to ship the jersey to somewhere else. But is this form asking for my home address (e.g., is this a registration profile or my shipping/billing info?)? I actually had to update my address after registering so that I could get my order shipped to my current address.
Oddly enough, it doesn’t seem like the account creation requirement is there so that they can email market to me – when I updated my address, there was a marketing opt in that was unchecked. We’ll have to see if they do try to market to me anyway…
In the registration confirmation email I got, this was their reasoning behind creating an account: “Through your new account you will be able to check your order status, manage your address book and change your account password.”
Whoop-De-Doo. First of all, I would expect you to email me a shipping confirmation, so I don’t need an account for that. Secondly, I have no interest in having an “address book” (and based on having to update my address, it doesn’t seem like that’s an option anyway). And finally, the only reason I would want to change my account password is because you made me create one in the first place and I’ve lost it because I don’t buy things from your site more than once every time the Jays make the playoffs (which will hopefully be more frequently than every 22 years, but hey, you never know).