Well That’s One Way to Keep Me from Unsubscribing

Amazon’s email unsubscribe form is confusing, but Delivra’s is just downright bait-and-switch.

I clicked the unsubscribe link in an email from them, and got this:

Deliverer's unsubscribe form

First of all, not mobile friendly. But more importantly, not unsubscribing – instead, it looks like they’re trying to get me to sign up for more mail:

Delivra's unsubscribe form

That’s just uncool. Don’t do that. If I want to leave, you should make it really easy, because this is actually causing more ill will than I had for just getting the email I wasn’t interested in.

Now, I’m assuming that I have actually been unsubscribed, and this is their way to try to keep me interested. But, there needs to be messaging that I’ve been unsubscribed, and there should be some convincing content telling me why I should stay subscribed.

In addition to that, this is not a great subscription form. It asks for a lot of information just to get emails, it’s not mobile friendly, and it does not prioritize the “Save” call to action (which is maybe not the greatest call to action in this context).

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